PowerSupporter
A migration agency is found by Chinese-speaking clients when its site has separate English and Chinese URLs linked with hreflang, pages that answer specific visa questions in the client's own wording with FAQ markup, and a Google Business Profile with consistent details for each office. This post is about search visibility only, not visa or legal advice.
A prospective client searches in Chinese on one day and in English the next, on Google and increasingly in an AI assistant. The agency's website often appears for only one of those searches. If the Chinese content sits behind a language toggle on the same URL, or the site is English-only with a few Chinese phrases, the searcher who types in Chinese has nothing to land on, and the AI assistant has no Chinese page to quote.
3 things to fix
- Separate, indexable English and Chinese URLs — each language has its own page, linked to the other with hreflang tags so search engines show the right version to each searcher.
- Pages that answer specific visa questions in the client's own wording — one question per page or section, written the way clients phrase it in each language, with FAQ markup so the answer can be read by search engines and AI assistants.
- Google Business Profile and consistent office details — a profile for each office, with the same name, address and phone number on the profile, the website and directory listings.
| Approach | Indexable Chinese URL | Language signal to search engines | Answers specific questions |
|---|---|---|---|
| Single page with language toggle | Usually no, one URL for both languages | None | Only if the content is written |
| Separate URLs per language with hreflang | Yes | hreflang tags | Only if the content is written |
| Separate URLs plus question-based content | Yes | hreflang tags | Yes, with FAQ markup |
The third approach is the one that covers both the language problem and the question problem. The first two leave one of them open. We do this work for EBP Immigration Consulting, a Melbourne migration agency with offices in Australia and China: SEO and GEO optimisation, and a custom CRM built for the agency. Read the EBP case study, or see our SEO service.
Frequently Asked Questions
Do Chinese-speaking clients search in Chinese or in English?
Both. Some search in Chinese, some in English, and some switch depending on the question, on Google and in AI assistants. A site in one language is visible to only part of that group.
What is hreflang and why does a bilingual site need it?
hreflang is a tag that tells search engines which URL is the English version and which is the Chinese version of the same page, so each searcher is shown the version in their language and the two pages are not treated as duplicates.
PowerSupporter Editorial Team
Based in Melbourne, PowerSupporter builds custom software for Australian businesses — from warehouse management and inventory systems to web apps, mobile apps and internal business tools.