PowerSupporter
EBP Immigration Consulting is a migration and education agency headquartered in Melbourne, with offices in Sydney, Zhengzhou and Suzhou. PowerSupporter works with EBP on two things: SEO and GEO (AI-search) optimisation, and a custom CRM system used to communicate with clients, store client information and prepare client documents.
Details are kept at a high level to respect client confidentiality.
The situation
EBP Immigration Consulting is headquartered in Melbourne CBD, with offices in Sydney and in Zhengzhou and Suzhou, China. It handles student, tourist and work visas (including graduate 485 and working holiday 417/462), skilled migration, employer sponsorship, business visas, family reunification and appeals or reviews.
Its clients speak English or Chinese, and visa clients search in both languages, on Google and increasingly in AI assistants. EBP's website is bilingual, and it also publishes a blog and success stories, offers consultation booking through a contact form, and runs channels on TikTok, WeChat and Xiaohongshu. An agency with several offices and two client languages needs to be found in search in both, and needs a single place to manage the clients and enquiries that result.
What we do for EBP
SEO and GEO optimisation
- Work on how the site appears in Google search for English and Chinese-speaking clients.
- Work on how the site is understood and cited by AI search assistants (GEO, generative-engine optimisation).
Custom CRM system
- Communicating with clients from inside the system.
- Storing client information in one place.
- Preparing client documents.
- Built for the way the agency works rather than adapted from a generic product.
| Workstream | What it covers | Why it matters |
|---|---|---|
| SEO and GEO optimisation | Visibility in Google and in AI search assistants, for English and Chinese queries | Visa clients search in both languages and on more than one kind of search tool |
| Custom CRM system | Client communication, client information and client documents in one system | Enquiries arrive across several offices and channels and need to be tracked in one place |
For the approach behind the search work, see our SEO service and the post Does a Chinese-Language Version of My Website Actually Help SEO?. To discuss a similar project, contact us. EBP's own site is at ebpimmigrationconsultant.com.
PowerSupporter Editorial Team
Based in Melbourne, PowerSupporter builds custom software for Australian businesses — from warehouse management and inventory systems to web apps, mobile apps and internal business tools.